How To Use Zapier To Connect Salesforce With Other Apps In Your Tech Stack?

 How To Use Zapier To Connect Salesforce With Other Apps In Your Tech Stack?

 Salesforce has never been more vital nowadays. Over the years, it has proven its efficiency as a CRM platform that helps businesses stay organized, track customer interactions, and boost productivity. However, Salesforce also has its limitations. It may not deliver all the features companies need to optimize their processes, and Salesforce integration with other business applications might become a challenge for non-technical teams. This is where Zapier comes in.

Zapier is an automation platform that enables businesses to connect Salesforce with other apps in their tech stack seamlessly. With Zapier, organizations can automate their workflows, reduce manual data entry, and speed up the time-to-market of their products and services. In this blog post, we will show you how to use Zapier to connect Salesforce with other apps in your tech stack and take your business to the next level. 

1. Set up a Zapier account 

The first step to connecting Salesforce with other applications is to create an account in Zapier. It’s simple and free! Once you’ve signed up, you can start creating workflows. Workflows are triggered by a “Zap,” which is a set of instructions for Zapier to follow. These instructions connect Salesforce with other apps by defining the data you want to transfer and how you want to transfer it. 

2. Choose your trigger and action 

To start integrating Salesforce with other business applications, you need to choose a trigger and an action. The trigger is an event that occurs in Salesforce, and the action is a response that occurs in the other app. For instance, a trigger can be a new lead being created in Salesforce, and the action can be creating a new task in Trello. Zapier will execute the action automatically when the trigger occurs. 

3. Modify your workflow 

After choosing your trigger and action, you need to customize your workflow based on your business requirements. Zapier provides lots of customization options that you can use to create a perfect workflow. You can add filters and conditional statements to define the data you want to transfer, and you can map fields to personalize your workflow. Zapier also provides a testing feature to ensure that your workflow works correctly. 

4. Choose the right plan 

Zapier offers a range of plans, including a free plan that provides a limited number of tasks per month. However, if you want to scale your business and work with more apps, you need to choose a premium plan that provides unlimited tasks and additional features. Zapier’s premium plans are based on the number of tasks you run each month, so make sure you choose the right plan based on your business needs. 

5. Monitor your workflow 

Once you’ve set up your workflow, you need to monitor it to ensure that everything works correctly. Zapier provides real-time reporting, so you can track the status of your tasks and identify any errors that might occur. If you encounter any problems, you can contact Zapier’s support team for assistance. 


Integrating Salesforce with other apps in your tech stack has never been easier with Zapier. It provides a user-friendly interface and flexible options that enable businesses to automate their workflows and save time and effort. By following the steps outlined in this post, you can connect Salesforce with other business applications and streamline your processes. With Zapier integrations, you can focus on growing your business and delighting your customers.