Is digital marketing a good career?

 Is digital marketing a good career?

In 2023, one of the most popular career paths is anticipated to be in digital marketing. Of course, the question of ‘is digital marketing a nice job for you’ remains. In this article, we will address your concerns and guarantee that you have answers to all of your questions before entering the digital marketing field. If you are someone interested in making a career in Digital Marketing then you should enroll in our best digital marketing course.

It is now time to jump upon the article, but not directly. We will of course discuss the agenda points of the blog first. 


  • Digital marketing in brief
  • Skills required to get into Digital Marketing
  • Salary package in Digital Marketing
  • Is it a good idea to make a career in Digital Marketing?
  • Who is a good fit for a Digital Marketing Job?
  • Synopsis

Digital marketing in brief

Keeping in mind the use of the internet in today’s world by people, it is wise to use the internet to sell and buy goods and promote brands, and this type of promotion is known as digital marketing. It is wise to make use of the internet for the same as it is not only cost-effective but also is a very easy and popular way of attracting customers in bulk. 

Skills required to get into Digital Marketing

You need to work on a few skills as every job requires some prerequisites in a person already. A digital marketer should also have some technical as well as some soft skills. You need to get a knowledge of these skills from different sources and work on these skills. It doesn’t specifically require any degree or certification but the skills that will make the work efficient and effective. One should start reading books, work on their vocabulary, start writing blogs, and practice social media campaigns.

Technical Skills

  1. Outstanding knowledge with social media platforms and trends.
  2. Interest in (and knowledge with) marketing and web analytics tools like Outbrain, Google Adwords, Taboola, and other online advertising networks.
  3. the capacity to use email marketing tools like Sendinblue, MailChimp, and Mailjet
  4. Knowing and being skilled in pay-per-click marketing
  5. Knowledge of the development and implementation of marketing campaigns Understanding the execution, analysis, monitoring, and administration of SEO and keyword research
  6. Experience with email marketing, A/B testing, and multivariate tests
  7. Having a firm grasp of user experience and improving landing pages and funnels for user experience

Soft Skills

  1. The ability to think analytically and a willingness to learn new skills, gather data, and investigate trends
  2. Project management
  3. Taking initiative and assigning duties
  4. Excellent oral and written communication 
  5. skills to work independently and pay attention to details

Salary package in Digital Marketing

The normal income for newcomers to the field of digital marketing ranges between 3.5 to 6 LPA at the entry-level, and it steadily rises as you advance in your career or seek employment in more specialized jobs within the industry. The wage ranges from a new content writer to a new digital marketing manager stand out most with a beginning salary of at least 3 LPA that varies from these categories:

CategoryAverage salary
Digital Marketing content writer₹3 LPA
Digital Marketing SEO₹3.5 LPA
Digital Marketing manager₹7 LPA
Social Media Manager₹3.5 LPA
PPC specialist₹3 LPA
Digital Marketing Executive₹3.4 LPA
Content Marketing Specialist₹4 LPA

Is it a good idea to make a career in Digital Marketing?

Before entering or beginning with a career into a particular field one finds the answers to a number of questions so he or she can be sure of pursuing a career in it.  

Without further ado, let’s look at the factors that make digital marketing a viable career choice for you and provide answers to all of your questions.

1-A Career In Digital Marketing Is Profitable

In 2023, you can expect to start out with a monthly income of between $20,000 and $35,000. What’s best? Instead of focusing on how many degrees you have, you may demand this compensation based on your skills and expertise.

Because you are only as excellent as your most recent campaign, this is the case. Given how swiftly the digital marketing industry is developing, you must always be on your toes and produce top-notch work. You can also rely on getting paid appropriately if you can!

2-Digital Marketing Offers Quicker Career Development

We respectfully disagree with anyone who believes that there is limited room for advancement in the world of digital marketing. There are fewer regulations and structures because it is a young sector.

Furthermore, in this field, it is your labor that counts most. You will be rewarded if you are willing to put in the hard effort, put in the long hours, and participate in pitches for outstanding brands and campaigns for even more outstanding businesses.

3-Digital marketing is a long term field

A 30–40% yearly growth rate is being seen by digital marketing, and this growth is not showing any signs of diminishing. Nowadays, a considerable portion of huge multinational firms’ marketing budgets is spent on digital marketing.

Therefore, we are here to tell everyone out here that whoever thinks Digital marketing field will fade away, please understand the fact that digital marketing has a long term scope and will continue in long term future.

Who is a good fit for a Digital Marketing Job?

A person with following qualities is best fit for this job:

  • Passionate- A person must be passionate in order to have a strong drive to create something new and a natural interest for learning new things.
  • Creative- The worker should be extremely creative in his or her work because digital marketing is a creative area.
  • Innovative – The applicant should be able to think artistically and innovatively in order to create novel and fascinating ways to draw in new customers and clients.
  • Patient- It’s important to note that internet marketing frequently entails experimentation. They need to be able to be patient with both the system and self.
  • Goal-oriented – To be successful in digital marketing, it’s essential to set short- and long-term goals and work assiduously to achieve them.


Now that we have made you clear with the Digital Marketing job role, its prerequisites, salary package and everything one should know, what are you waiting for? Decide the job role you can go for and that is best suitable for you.