Groove raises $45M of funding led by Viking Global Investors

Groove has raised an amount of $45M. The sales engagement platform wants to use the newly raised capital for the expansion of its international business by speeding up its impact on the endeavor segment of the market. The Series was led by investors like Capital One Ventures, Viking Global Investors, Level Equity, and others. Its new clientele is the likes of TIBCO, Veeva, iHeartMedia, Activision and Wintrust.

The digital revolution brought on by the pandemic has resulted in the confrontation of the two fastest-growing sales technology segments; revenue operations and sales engagement. Companies now seek to manage massive revenue teams. They are looking for enterprises that will successfully manage the automation of the workflow.

Digitization of the marketplace has brought out a major flaw in companies, that is, deployment of Salesforce and inability to adapt.

As the only sales management platform Grooves effortlessly infuses the flow of work with the existing sellers.

Giving customers the greatest parameters of security and observance. Complying with the customers. The company was built with the aim to satisfy the needs of large organizations that depend on Salesforce. Groove provides automation to its clients as a result they find their needs fulfilled in the same system without having the need for any separate system, as observed by Chris Rothstien, CEO and Founder of Groove.

Some of the doyens of the world’s fastest-growing companies like Google, Uber, BBVA, Atlassian, etc use groove. Winning the TrustRadius ‘Best Off” Awards in 2021, for the last three years, Groove has dominated its field.

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